WGBH Sponsorship

Six Reasons to Sponsor WGBH

1 Increase your visibility before a large audience

Source: TV: Nielsen Local, Feb 2018 broadcast month, P2+, WGBH 2 & WGBX 44 | Radio: Scarborough, 4/16-2/18, A18+ |  Digital: Scarborough, 4/16-2/18, A18+ | Print: Explore! circulation January 2018 - May 2018 | Monthly Reach: Scarborough, 4/16-2/18, A18+ 

2 Associate your brand with America's most trusted institutions

PBS viewers prefer to buy from PBS sponsors

NPR listeners take action in response to NPR messages


Source: Marketing + Research Resources, Inc. (M + RR), January 2018 (NPR Listeners) Lightspeed Research, State of Sponsorship Survey, March 2017. 

3 Reach an educated, affluent, culturally-engaged audience

Compared to the average Boston adult 18+, WGBH fans are:

Source: Scarborough, 4/16-2/18, weekly cume. | Scarborough, 4/16-2/18, A18+, who contributed money to public media in past 12 months | 89.7 Mon-Sun 6am-12am | 99.5 Mon-Sun 6am-12am  | wgbh.org visit in past 30 days | WGBH 2 Mon–Sun 8–11pm

4 Cover New England with television and radio

WGBH's powerful signal reaches households across New England

WGBH Radio and Television Coverage Map

5 Enhance your corporate image and bottom line

Sponsors benefit from public media's "halo effect"

PBS viewers prefer to buy from PBS sponsors

Public radio listeners take action in response to something heard on NPR


Source: Consumer Insights | Lightspeed Research NPR Sponsorship Survey May 2017 | Local-National Survey on npr.org, May 2017 | Lightspeed Research/SGPTV Viewer Attiudes & Behaviors Study, March 2018, n=5,105

6 Break through the media clutter

With far fewer minutes than commercial broadcast, WGBH sponsor spots stand out


Source: Television: Frontline 2/20/18 | 60 Minutes on WBZ TV Boston, 3/4/18 | Radio: 89.7 WGBH Morning Edition, 3/26/18, 9a–10a | WBZ-AM 1030 Boston 4/18/ 7a–8a

Make an Impact. Download Our Media Kit. download

Sponsorship Spotlight



Wednesdays at 9pm on WGBH 2

NOVA continues to reign as the undisputed star of science television, winning legions of fans and dozens of prestigious awards. Sponsorship let’s you reach our educated, inquisitive viewers.

Contact us to learn more about Television Sponsorships

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