Three times a year — in March, August and December — WGBH presents TV Pledge Nights, featuring exceptional arts and documentary specials designed to attract maximum viewership, and membership contributions.

Sponsoring a WGBH Pledge Night benefits your company in a number of ways. Your participation: provides your company with valuable on-air recognition; enables you to put forth a positive corporate image; demonstrates your corporate philanthropy; and enhances employee relations.

The focus of your company’s Pledge Night appearance is your “Challenge Grant,” which is used to spur viewers to join you in supporting WGBH. Your Challenge Grant will be announced, along with your company name, throughout the evening until the entire amount of your gift has been matched by contributions from WGBH viewers. Here’s a typical announcement:

“We have a Challenge from (company name) of (location), (description of business). They will match all gifts of ($xx). If you act now, you can double your gift to WGBH, thanks to (company name), one of WGBH’s Corporate Supporters.”

In addition, a senior executive or spokesperson for your company will appear on air to articulate your organization’s commitment to public broadcasting. And, of course, your employees will also appear on air (be sure they’re wearing company t-shirts!), answering phones and taking viewers’ pledges.

Sponsoring a WGBH Pledge Night is a low-cost, high-impact way to connect with WGBH’s desirable audience— the well-educated, affluent and influential consumers you want to reach — doing well while doing good!