Why Sponsor WGBH?
Q. Why sponsor WGBH?
A. When you’re a local corporate sponsor of WGBH, you get high visibility, superior quality, corporate credibility, and an uncluttered environment that makes your message stand out.
WGBH is synonymous with quality: From news and public affairs favorites like FRONTLINE and THE NEWSHOUR WITH JIM LEHRER; to history and science offerings like AMERICAN EXPERIENCE, NOVA and NATURE; lifestyle staples like THE VICTORY GARDEN and THIS OLD HOUSE; and radio offering for classical, jazz and folk aficionados, WGBH TV and 89.7 FM offer a diverse menu of programming that’s sure to help you reach your target audience.
As a WGBH sponsor, you’ll:
Source: Roper Public Opinion Poll 2004, 2005, 2006, 2007, 2008 and 2009.
Q. Who tunes in to WGBH?
A. WGBH viewers and listeners are affluent, influential, educated, discerning, and diverse. They’re the decision makers and opinion leaders you want as customers and clients, the people you want to know — and remember — your company’s name: men and women in that all-important 25-54 bracket. Kids. Families. Multicultural communities. Teachers. Active, involved people. All are part of WGBH’s large and loyal audience.
WGBH’s powerful TV and radio signals reach households across New England—from Boston to Springfield, New Hampshire to Cape Cod, across Rhode Island and into Connecticut. This superior coverage enables WGBH to deliver your on-air message of support to thousands of households and millions of potential clients and customers throughout the region.
Q. What are the benefits of WGBH sponsorship?
A. WGBH sponsorship offers unbeatable visibility and exposure across a number of media platforms: TV, radio, Web, print and through special events and on-air pledge drives. Just look at the benefits you’ll receive as a WGBH sponsor of just one or all of these media platforms:
TV: Channels 2 & 44
In addition to these benefits, WGBH will customize an off-air campaign to your company’s specific objectives, maximizing your sponsorship through such strategies as:
A. Sponsor messages stand out without the clutter found on commercial TV and radio.
A. As a WGBH sponsor, you’ll reach your target audience while associating your company with the nation’s flagship public broadcaster. You’ll connect your corporate image with the excellence and commitment to public service for which WGBH and PBS are renowned. And you’ll receive a number of valuable benefits, including:
A. WGBH offers a wide range of TV and radio programs that are sure to help your company outshine the competition. Whether you’re looking for a bull’s-eye shot at a specific demographic… a springboard for events tailored to shareholders, employees, or other VIPs…or entry to parents and educators nationwide, WGBH will match your needs with a sponsorship that delivers your target audience. Then we’ll work with you or your agency to build a campaign that leverages your investment and expands the impact of your sponsorship.
Check out our diverse menu of local corporate sponsorship opportunities. Search by demo, media type or program — there’s a sponsorship vehicle in our portfolio that will fit your marketing objectives.
Q. What companies sponsor WGBH?
A. Smart businesses of all kinds share an understanding of the unique and loyal audience WGBH delivers. From large companies seeking to reinforce their brands, to small companies looking for an introduction to the marketplace, WGBH creates sponsorship packages tailored to meet their needs. We’d love to welcome you to the roster of WGBH sponsors.
A. When you’re a local corporate sponsor of WGBH, you get high visibility, superior quality, corporate credibility, and an uncluttered environment that makes your message stand out.
WGBH is synonymous with quality: From news and public affairs favorites like FRONTLINE and THE NEWSHOUR WITH JIM LEHRER; to history and science offerings like AMERICAN EXPERIENCE, NOVA and NATURE; lifestyle staples like THE VICTORY GARDEN and THIS OLD HOUSE; and radio offering for classical, jazz and folk aficionados, WGBH TV and 89.7 FM offer a diverse menu of programming that’s sure to help you reach your target audience.
As a WGBH sponsor, you’ll:
- Increase your visibility before a regional audience of hundreds of thousands.
- Enhance your corporate image.
- Reach an influential, exclusive audience.
- Break through the media clutter.
- Associate your company with PBS – America’s most trusted institution.
Source: Roper Public Opinion Poll 2004, 2005, 2006, 2007, 2008 and 2009.
Q. Who tunes in to WGBH?
A. WGBH viewers and listeners are affluent, influential, educated, discerning, and diverse. They’re the decision makers and opinion leaders you want as customers and clients, the people you want to know — and remember — your company’s name: men and women in that all-important 25-54 bracket. Kids. Families. Multicultural communities. Teachers. Active, involved people. All are part of WGBH’s large and loyal audience.
WGBH’s powerful TV and radio signals reach households across New England—from Boston to Springfield, New Hampshire to Cape Cod, across Rhode Island and into Connecticut. This superior coverage enables WGBH to deliver your on-air message of support to thousands of households and millions of potential clients and customers throughout the region.
Q. What are the benefits of WGBH sponsorship?
A. WGBH sponsorship offers unbeatable visibility and exposure across a number of media platforms: TV, radio, Web, print and through special events and on-air pledge drives. Just look at the benefits you’ll receive as a WGBH sponsor of just one or all of these media platforms:
TV: Channels 2 & 44
- Priceless exposure in public television’s uncluttered media environment
- 15- or 30-second on-air spots
- Category exclusivity
- Widespread exposure across New England before the large and loyal WGBH 89.7 FM audience
- 15-second on-air spots scheduled in a flight of your choice
- Category exclusivity
- Priceless visibility on wgbh.org with nearly 752,000 page views delivered each month
- Sponsor skyscraper or rectangle: Your skyscraper or rectangle will drive traffic to your corporate Web site.
- Delivered to 156,00 homes each month, the Guide is one of the most important member benefits and is used multiple times within an average week.
- A full-, half-, or quarter-page ad delivers your message to hundreds of thousands of loyal WGBH supporters.
- Opportunity to connect face to face with thousands of public media fans at the annual WGBH Wine Auction, Season Premiere Celebration and numerous concerts, preview parties and children’s events held for WGBH members and supporters throughout the year.
- Maximum exposure through recognition on sponsor signage , on-air promotion, flyers, invitations and publicity materials.
- Gain valuable on-air exposure during WGBH pledge drives held each March, August and December.
- Your employees will appear on-air throughout the drive, demonstrating your corporate philanthropy.
- Enhance your corporate prestige while fostering improved employee relations.
In addition to these benefits, WGBH will customize an off-air campaign to your company’s specific objectives, maximizing your sponsorship through such strategies as:
- Tune-in ads
- Direct contact with customers and consumers
- Contests
- Point-of-purchase displays
- VIP events
- Celebrity appearances
A. Sponsor messages stand out without the clutter found on commercial TV and radio.
- Local corporate television sponsors receive two 15-second on-air spots: one before the program, one after. Or sponsors can choose a run-schedule sponsorship on prime time, children’s programming or Saturday’s how-to line up.
- Radio sponsors receive 15-second on-air spots scheduled in a flight of their choice. Sponsor messages can include your corporate slogan, business location, Web site address and toll-free number.
A. As a WGBH sponsor, you’ll reach your target audience while associating your company with the nation’s flagship public broadcaster. You’ll connect your corporate image with the excellence and commitment to public service for which WGBH and PBS are renowned. And you’ll receive a number of valuable benefits, including:
- High visibility:
- Two 15-second announcements per broadcast, one at the beginning and end of each program on WGBH.
- Halo effect:
- In qualities like “trust” and “engaging,” PBS stands alone. In the minds of our viewers, PBS is recognized for and strongly associated with quality, excellence, respect and entertainment. And as a sponsor, these are qualities that viewers associate with you!
- Uncluttered environment:
- Your on-air messages will stand out in our commercial-free broadcast environment, making a lasting impression on WGBH viewers.
- Viewer appreciation:
- PBS viewers believe that companies that sponsor PBS programs are committed to quality and excellence, and they value your support for their favorite programs.
A. WGBH offers a wide range of TV and radio programs that are sure to help your company outshine the competition. Whether you’re looking for a bull’s-eye shot at a specific demographic… a springboard for events tailored to shareholders, employees, or other VIPs…or entry to parents and educators nationwide, WGBH will match your needs with a sponsorship that delivers your target audience. Then we’ll work with you or your agency to build a campaign that leverages your investment and expands the impact of your sponsorship.
Check out our diverse menu of local corporate sponsorship opportunities. Search by demo, media type or program — there’s a sponsorship vehicle in our portfolio that will fit your marketing objectives.
Q. What companies sponsor WGBH?
A. Smart businesses of all kinds share an understanding of the unique and loyal audience WGBH delivers. From large companies seeking to reinforce their brands, to small companies looking for an introduction to the marketplace, WGBH creates sponsorship packages tailored to meet their needs. We’d love to welcome you to the roster of WGBH sponsors.