Six Reasons to Sponsor WGBH

1 Increase your visibility before a large and loyal audience
WGBH Monthly Television Listeners
WGBH Monthly Visits to
WGBH Monthly Visits to


Source: TV: Nielsen Local TV Reach – Boston DMA Persons 2+, April 2015 | Radio: Nielsen Audio Tapscan – Boston Metro Persons 6+, April 2015 | Digital: Google Analytics, 1/16 – 3/16 | Print: Explore! June 2014-May 2015

2 Associate your brand with America's most trusted institutions

PBS is #1 in Public Trust

Public Radio is important part of people's lives

Survey Sampling International (SSI), January 2016 | How to Read: 95% of Morning Edition / All Things Considered weekly listeners agree/strongle agree that they take action in response to something heard on NPR. Source: Lightspeed Research, NPR Impact Study 

3 Reach an educated, influential, culturally-engaged audience

Compared to the average Boston adult 18+, WGBH fans are:


Source: Scarborough Boston 9/13-8/14. | 89.7 Mon-Sun 6am-12am | 99.5 Mon-Sun 6am-12am  | vist in past 30 days | WGBH 2 Mon-Sun 8-11pm

4 Cover New England with television and radio

WGBH's powerful signal reaches households across New England

WGBH Radio and Television COverage Map

5 Enhance your corporate image and bottom line

Sponsors benefit from public media's "halo effect"

Source: SGPTV Harris Poll, Feb. 2015, Nielsen Consumer Insights | Lightspeed Research NPR Sponsorship Survey November 2013

6 Break through the media clutter

With far fewer minutes than commercial broadcast, WGBH sponsor spots stand out

Source: Television: A comparison of promo and spot minutes on WGBH FRONTLINE on April 21, 2015 and 60 Minutes on CBS/WBZ April 26, 2015 7pm – 8pm | Radio: A comparison of promo and spot minutes during 89.7 WGBH's Morning Edition on April 28, 2015 and WBZ Morning Drive on April 26, 2015.

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Sponsorship Spotlight



Wednesdays at 9pm on WGBH 2

NOVA continues to reign as the undisputed star of science television, winning legions of fans and dozens of prestigious awards. Sponsorship let’s you reach our educated, inquisitive viewers.

Contact us to learn more about Television Sponsorships

Contact Us

Call Nancy Dieterich at 617-300-3730, or fill out the form below to get started.

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