Our Audience

The GBH audience is different from the audience that consumes commercial media. With more education, more buying power, and more interest in culture, they create a new base of potential customers for our sponsors.

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A Trust in Public Media

GBH listeners and viewers are hard to reach on commercial broadcasts. They appreciate public media and prefer to do business with companies that hold the same values. This discerning and engaged audience has an ongoing relationship with our programming and extends their trust to our corporate sponsors.

What Makes Our
Audience Different

Our listeners and viewers are more likely to have discretionary income and be highly educated, interested in culture, and socially conscious.

Leaders
Purchasing Power
Cultured
Conscientious
Educated
Leaders

Leaders

Our audience holds top positions in a wide variety of industries.

68%

More likely to work in
Engineering/Design/R&D.

60%

More likely to be in Top
Management.

58%

More likely to work in Legal.

51%

More likely to work in
IT/Networking/Tech.

Purchasing Power

Purchasing Power

Our audience has more expendable income than the market average.

63%

More likely to have a net worth of $1M+.

46%

More likely to earn a HH of $250k+.

Cultured

Cultured

Our audience is active in the arts and interested in the cultural offerings of their community.

114%

More likely to have contributed to an
arts/culture organization.

153%

More likely to have attended an opera
or classical music concert, etc.*

77%

92% learn about cultural events they
are interested in from the arts &
culture sponsors on GBH 89.7.

Conscientious

Conscientious

Our audience is socially conscious and more likely to support charitable causes, as well as actively engage in civic affairs.

198%

More likely to be a civics club member.

20%

More likely to be a member of a body of local government.

Educated

Educated

The public media audience is highly educated and values lifelong learning.

127%

More likely to have a master’s degree.

34%

More likely to have a doctorate degree.

Are you ready to get in front of your
New England customers?

Tell us your business goals and a member of our team will reach out to you
to discuss our multi-platform sponsorship packages.

  • With us you get:
  • Trusted Institution
  • Engaged audience
  • Multiplatform reach

Please note that this form is for corporate sponsorship of GBH.
For all other inquiries, please contact Audience and Member Services
at (617) 300 3300.

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