WGBH Sponsorship

Six Reasons to Sponsor WGBH

1 Increase your visibility before a large audience

Source: TV: Nielsen Local, Live+ same day, Sept. 2017 | Radio: Nielsen TAPSCAN, Jan-Dec 2017, Weekly cume, Boston metro |  Digital: Scarborough, 8/15-9/17 | Print: Explore! circulation January 2018 - May 2018 | Monthly Reach: Scarborough, 8/15-8/17, reach analysis report, Nielsen Local NSI Live+ same day, Sept. 2017

2 Associate your brand with America's most trusted institutions

PBS viewers prefer to buy from PBS sponsors

NPR listeners take action in response to NPR messages

Source: Marketing + Research Resources, Inc. (M + RR), January 2017 (NPR Listeners) Lightspeed Research, State of Sponsorship Survey, March 2017. 

3 Reach an educated, affluent, culturally-engaged audience

Compared to the average Boston adult 18+, WGBH fans are:

Source: Scarborough, 9/15-8/17, weekly cume. | Scarborough, 9/15-8/17, A18+ who contributed money to public media in past 12 months | 89.7 Mon-Sun 6am-12am | 99.5 Mon-Sun 6am-12am  | wgbh.org visit in past 30 days | WGBH 2 Mon–Sun 8–11pm

4 Cover New England with television and radio

WGBH's powerful signal reaches households across New England

WGBH Radio and Television Coverage Map

5 Enhance your corporate image and bottom line

Sponsors benefit from public media's "halo effect"

PBS viewers prefer to buy from PBS sponsors

Public radio listeners take action in response to something heard on NPR

Source: SGPTV Harris Poll, Feb. 2015, Nielsen Consumer Insights | Lightspeed Research NPR Sponsorship Survey May 2017 | Local-National Survey on npr.org, May 2017

6 Break through the media clutter

With far fewer minutes than commercial broadcast, WGBH sponsor spots stand out

Source: Television: A comparison of promo and spot minutes on WGBH FRONTLINE on April 21, 2015 and 60 Minutes on CBS/WBZ April 26, 2015 7pm – 8pm | Radio: A comparison of promo and spot minutes during 89.7 WGBH's Morning Edition on April 28, 2015 and WBZ Morning Drive on April 26, 2015.

Make an Impact. Download Our Media Kit. download

Sponsorship Spotlight



Wednesdays at 9pm on WGBH 2

NOVA continues to reign as the undisputed star of science television, winning legions of fans and dozens of prestigious awards. Sponsorship let’s you reach our educated, inquisitive viewers.

Contact us to learn more about Television Sponsorships

Contact Us

Call Nancy Dieterich at 617-300-3730, or fill out the form below to get started.

You can also subscribe to our eNewsletter which highlights sponsorship opportunities, monthly program highlights, and upcoming WGBH events.

Sign up for our eNewsletter!

Receive highlights on sponsorship opportunities, monthly program updates, and upcoming WGBH events.