DIGITAL SELLING

The ABCs of Digital Sales Rooms: How to Create the Virtual Sales Experience Buyers Crave

B2B buyers are changing. How are you keeping up?McKinsey research shows that 80% of buyers now prefer virtual engagements, and companies that add the human touch to digital sales achieve twice the return to shareholders.

B2B is never going back to the way it was pre-pandemic. You need to meet buyers’ expectations—and that means meeting them online.

Now there’s a better way, with digital sales rooms.

A Better Way to Sell: Digital Sales Rooms

Download our new eBrief to learn how digital sales rooms can boost your sales team’s productivity—and how easy they are to implement.

  • 80% of B2B buyers now prefer virtual engagements
    Meet prospects on their terms.

  • 2x the return to shareholders for companies that add the human touch to digital sales
    Simplify the buying experience.

  • 1 digital hub for all of your resources and collateral
    Speed up your sales cycle.

Source: McKinsey & Company

Public Media: A Smart Alternative to Commercial Broadcast

Sponsoring GBH places your brand message alongside trusted, brand-safe, local programming, reaching afocused and receptive audience.

Clutter-Free Media

Fewer ads give your brand the space to stand out and be remembered when it matters most.

The Public Media Trust Halo Effect

Audience trust in GBH extends to our sponsors, building credibility traditional advertising can’t match.

Multiplatform Reach

Reach customers throughout the day across radio, TV, digital and events – all with one GBH sponsorship.

GBH Programming Drives Action

Your brand will appear alongside inspiring programs that inform decision-making and motivate New Englanders to invest in their homes, outdoor spaces, and quality of life.

Giving Shape to Summer Projects

GBH’s home and garden programming reaches engaged, long‑tenured homeowners actively investing in their spaces, making it a powerful environment for brands that support renovation, repair, and outdoor living.

Turning Inspiration Into Itineraries

GBH’s travel and lifestyle programming fuels curiosity, comparison, and intent, reaching audiences as they research destinations, explore experiences, and finalize plans.

Are you ready to get in front of your
New England customers?

Tell us your business goals and a member of our team will reach out to you
to discuss our multi-platform sponsorship packages.

Email: lcs@wgbh.org

Phone: (617) 300 3730

  • With us you get:
  • Trusted Institution
  • Engaged audience
  • Multiplatform reach

Please note that this form is for corporate sponsorship of GBH.
For all other inquiries, please contact Audience and Member Services
at (617) 300 3300.