March 2025

Happy Women’s History Month! Remember to honor the moms, meemaws, aunties, cousins, sisters, wives, colleagues, and gals in your life. We need each other. In this month’s newsletter: NEW LOCAL NEWS PROGRAM COMING TO GBH WHAT’S HAPPENING AD SPENDING DURING THE TRADE WARS PROTECT MY PUBLIC MEDIA DAY Karlis Collins Director of Marketing, LCS

Don’t Miss This

More local. Most trusted.

At a time when local news coverage is declining across the country, GBH News is honored to announce two newly imagined local programs: GBH News Rooted and Greater Boston (new title to be determined). In 1968, GBH debuted Say Brother, a public affairs show focused on the issues and concerns of the Black community. In 1997, the show was rebranded to Basic Black, and GBH’s Callie Crossley was the most recent host. Greater Boston, previously hosted by Jim Braude, host of Boston Public Radio on GBH 89.7, will launch later this year and will be distributed across GBH’s platforms. That covers the “more local” part of the headline. Now for “most trusted”. For the third year in a row, GBH was rated as the most trusted media outlet in the Greater Boston area2. When trust in institutions is at an all-time low, this is big news. And it’s an incredible opportunity for sponsors to reach the local community in a brand-safe, trusted environment. We understand that you have many options to choose from when thinking about getting your message out there. We also understand it’s getting harder and harder to decide where to put your message. Contact us to learn why supporting public media through a corporate sponsorship is an effective way to market your business, increase brand visibility, and have a positive impact on the community you operate in. TELL ME MORE

Download fact sheets for more info on the opportunities listed above MEDIA KIT GBH NEWS ROOTED

What’s Happening Out There?

Opportunity amidst uncertainty

…Maybe the question is “What’s not happening out there?” Rising concerns about inflation and trade wars are expected to slow down growth in ad spending – from an 8.7% increase in 2024 to 5.3% in 2025 – according to the Global Advertising & Marketing Spending Forecast 2025-2029 from PQ Media.3 The report also highlights that advertisers are increasingly skeptical of social media as popular platforms relax their content moderation policies. So, what’s the silver lining? The report points to steady consumer spending both online and in brick-and-mortar (read: local) stores. This presents a unique opportunity for businesses to connect with consumers in a trusted and familiar environment. GBH, your one-stop worry-free media shop, is perfectly positioned for this moment. With GBH corporate sponsorship, you can connect with local, loyal consumers across multiple platforms in a brand-safe environment. Our trusted reputation and multi-platform presence ensure your message reaches the right audience without the stress of unpredictable content. Exhale. That sounds pretty good, right? Contact us to learn how partnering with GBH can help you navigate these uncertain times and effectively market your business.

Download fact sheets for more info on the opportunities listed above
MEDIA KIT

What’s Happening At GBH?

On March 6, GBH joined public media stations across the country to celebrate Protect My Public Media Day. In this article, GBH President & CEO Susan Goldberg makes the case for why public media is worth fighting for. Local businesses can do their part to keep public media strong, free, and accessible to all through corporate sponsorship. Contact us to learn how.

But Wait, There’s More

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization. GBH offers sponsorship packages that can include audio, video, digital and events. GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI GBH TV: GBH 2 | GBH 44 | PBS KIDS