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Six Reasons to Sponsor WGBH

1. Increase your visibility before a large audience

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Each month WGBH serves:

Source: TV: Nielsen Local NSI Live + 7, Reach + Frequency Report May 2020 (WGBH, WGBX, WORLD), M–Su 3a–3a, P2+ | Radio: TAPSCAN 4/27/20–5/30/20 (WGBH FM + WCRB FM), P6+ | Digital: Google Analytics Jan–May 2020 | Streaming: Stream Guys/SG Reports, Mar/Apr/May 2020 | Print: WGBH EXPLORE Circulation Feb–Jul 2020 (impressions); 89.7 WGBH/99.5 WCRB Member Survey: Fielded Feb 10 – Feb 21, 2020 (recipients)

NPR listeners take action in response to NPR messages
NPR listeners take action in response to NPR messages

Source: Radio: 89.7 WGBH / 99.5 WCRB Member Survey: Fielded Feb 10–Feb 21, 2020 | TV: Marketing & Research Resources, Inc (M&RR), Jan 2020

Compared to the average Boston adult 18+:


Source: TV: Scarborough Doublebase 2/18–2/20, A18+, M–Su 4a–2a | Radio: Scarborough Doublebase 2/18–2/20, A18+, M–Su 6a–12m | Digital: Scarborough Doublebase 2/18–2/20, A18+, visited wgbh.org past 30 days | Print: Scarborough Doublebase 2/18–2/20, A18+, contributed 35+ to public media in past 12 months

Connecting communities from the Cape to Greater Boston to the Berkshires.

WGBH Radio and Television Coverage Map

Compared to commercial media, the WGBH audience is more likely to respond to a sponsor's message.

PBS viewers prefer to buy from PBS sponsors
Public radio listeners take action in response to something heard on NPR

Source: TV: WGBH TV Member Survey: Fielded Oct 9–Oct 11, 2018 | Radio: 89.7 WGBH/99.5 WCRB Member Survey: Fielded Feb 10–Feb 21, 2020

With far fewer minutes than commercial broadcast, WGBH
sponsor spots stand out.

Source: Radio: 89.7 WGBH Morning Edition, 6/2/20, 9a–10a; “Network Radio Averaged 16 minutes of spots per hour, As Rates Crept Up.” Nov 2018. InsideRadio |  TV: Frontline 5/20/20; Kantar Media Dec 2019

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Photo Credits: RADIO: 89.7 WGBH – Margery Eagan and Jim Braude: ©WGBH | 99.5 WCRB – Boston Symphony Orchestra: ©Michael Lutch | TELEVISION: Science & Nature – NOVA: Courtesy of Vector Space Systems | History & Documentaries – American Experience: Library of Congress | Drama & Performance – Masterpiece: Courtesy of Mammouth Screen | Children’s Programming – Curious George: ® & © 2014 Universal Studios and/or HMH. All Rights Reserved | News and Public Affairs – Courtesy of Andrew Geraci / District 7 Media| Lifestyle – Simply Ming: ©Emily Stern | ADDITIONAL PLATFORMS: WGBH EXPLORE: Courtesy of Patricia Alvarado Nunez/WGBH | All other photos: Courtesy of ©WGBH Educational Foundation