Don’t Miss This January 2025

Scratch & Win

Did you know that the lottery started as just mob-controlled betting? And that Massachusetts is where it transformed from underground crime to a government-sanctioned system? That’s what Scratch & Win, the newest podcast from GBH News, is all about.

Starting January 29, host Ian Coss will take listeners on a ride through local political and crime history over 8 episodes. Ian Coss is an acclaimed podcast creator and host of GBH News’ The Big Dig, which topped Apple’s history podcast charts and was named one of The New Yorker’s Top 10 podcasts of 2023. GBH News also won a Peabody Award for The Big Dig but who’s keeping track? 

The Halo readers are getting exclusive notice of this opportunity before the press release goes out. This is your chance to align your brand with a new podcast and take advantage of the hype and launch promotion.

Scratch and win more customers with a multi-platform sponsorship that includes this podcast and our clutter-free radio and TV stations to reach your customers wherever they are. Contact us to learn more.

I’m feeling lucky

Download fact sheets for more info on the opportunities listed above 
SCRATCH & WIN

What’s going on out there?

Podcast boom: Attracting a desirable audience*

One good thing about the existence of…so…many…podcasts is that listeners can find one that suits them perfectly. Hear the good news, marketers: podcast listeners are highly educated, have a high household income, and are poised to purchase from advertisers they hear on podcasts.

In 2025, you must be careful which podcasts you sponsor as the content or host may spark controversy. With GBH, you don’t have to worry about that. Our podcasts are held to the same high quality and journalistic standards as our news and programs. The same high standards that have earned the community’s trust. Contact us to learn more about sponsoring GBH podcasts, radio, TV, and events.

What’s going on at GBH?

2024 in review

Get to know GBH through our coverage of the biggest stories from Boston and around Massachusetts. Reporters, producers and editors reflect on the year and look ahead to what’s next. 

But Wait, There’s More

Attention landscapers and garden supply stores. The Garden Lady, a weekly call-in program, is now on CAI. Plant expert C.L. Fornari takes listener questions and discusses gardening, horticulture, and nature, with a special focus on helping the Cape and Islands community make the most of every season. Sponsor benefits: 15 spots surrounding the program.

D-R-A-M-A! MASTERPIECE premieres new seasons of All Creatures Great & Small and Miss Scarlet this month. Go beyond the TV broadcast by sponsoring the GBH Drama newsletter and PBS App for multiple touchpoints with viewers who prefer to do business with GBH sponsors. Sponsor benefits: 15 spots surrounding the program. 

What’s that I hear? GBH offers PRX podcasts for sponsorship, too? Yes! Get geotargeted sponsorships of popular PRX podcasts like Normal Gossip and New Yorker Radio Hour through GBH. Sponsor benefits: 15 pre-roll. 

For more information about these sponsorship opportunities, contact Ted Petersen, your sales rep, or reply to this email.

TELL ME MORE

Download fact sheets for more info on the opportunities listed above

CAI

MASTERPIECE

PODCASTS

Sponsor Spotlight

Soft Touch Dentistry is a complete dental care practice with offices in Brighton and Newton, Massachusetts. Dr. Bidabadi, along with her team of specialists, provides a wide range of services for patients of all ages including implants, preventative care, emergency care, cosmetic dentistry and more. Soft Touch Dentistry has been committed to improving patients’ oral health and hygiene for over 35 years.  Dental Care Beyond Compare. 

“Our sponsorship of CRB is important to us because we love supporting public media and classical music. We are happy to be building our brand with our like-minded community and listening to classical music at the same time.” 

–  Dr. Nazila Bidabadi, President and Chief Dentist 

Soft Touch Dentistry sponsors CRB radio

Sources

“The Podcast Consumer 2024”, Edison Research. 

Images

“America” icon by Anna Hales, “podcast” icon by Akmad Sobahus Surur, “House” icon by Lin Qiye, “Headphones” icon by ANTON icon from thenounproject.com CC BY 3.0

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI
GBH TV: GBH 2 | GBH 44 | PBS KIDS