March 2025

Happy Women’s History Month! Remember to honor the moms, meemaws, aunties, cousins, sisters, wives, colleagues, and gals in your life. We need each other.

In this month’s newsletter:

NEW LOCAL NEWS PROGRAM COMING TO GBH

WHAT’S HAPPENING AD SPENDING DURING THE TRADE WARS

PROTECT MY PUBLIC MEDIA DAY

Karlis Collins
Director of Marketing, LCS

Don’t Miss This

More local. Most trusted.

At a time when local news coverage is declining across the country, GBH News is honored to announce two newly imagined local programs: GBH News Rooted and Greater Boston (new title to be determined).

In 1968, GBH debuted Say Brother, a public affairs show focused on the issues and concerns of the Black community. In 1997, the show was rebranded to Basic Black, and GBH’s Callie Crossley was the most recent host.

Greater Boston, previously hosted by Jim Braude, host of Boston Public Radio on GBH 89.7, will launch later this year and will be distributed across GBH’s platforms.

That covers the “more local” part of the headline. Now for “most trusted”. For the third year in a row, GBH was rated as the most trusted media outlet in the Greater Boston area2. When trust in institutions is at an all-time low, this is big news. And it’s an incredible opportunity for sponsors to reach the local community in a brand-safe, trusted environment.

We understand that you have many options to choose from when thinking about getting your message out there. We also understand it’s getting harder and harder to decide where to put your message. Contact us to learn why supporting public media through a corporate sponsorship is an effective way to market your business, increase brand visibility, and have a positive impact on the community you operate in.

TELL ME MORE

Download fact sheets for more info on the opportunities listed above
MEDIA KIT
GBH NEWS ROOTED

What’s happening out there?

Opportunity amidst uncertainty

…Maybe the question is “What’s not happening out there?”

Rising concerns about inflation and trade wars are expected to slow down growth in ad spending – from an 8.7% increase in 2024 to 5.3% in 2025 – according to the Global Advertising & Marketing Spending Forecast 2025-2029 from PQ Media.3 The report also highlights that advertisers are increasingly skeptical of social media as popular platforms relax their content moderation policies.

So, what’s the silver lining? The report points to steady consumer spending both online and in brick-and-mortar (read: local) stores. This presents a unique opportunity for businesses to connect with consumers in a trusted and familiar environment.

GBH, your one-stop worry-free media shop, is perfectly positioned for this moment. With GBH corporate sponsorship, you can connect with local, loyal consumers across multiple platforms in a brand-safe environment. Our trusted reputation and multi-platform presence ensure your message reaches the right audience without the stress of unpredictable content.

Exhale. That sounds pretty good, right? Contact us to learn how partnering with GBH can help you navigate these uncertain times and effectively market your business.

Download fact sheets for more info on the opportunities listed above
MEDIA KIT

What’s happening at GBH?

On March 6, GBH joined public media stations across the country to celebrate Protect My Public Media Day. In this article, GBH President & CEO Susan Goldberg makes the case for why public media is worth fighting for.

Local businesses can do their part to keep public media strong, free, and accessible to all through corporate sponsorship. Contact us to learn how.

But Wait, There’s More

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS

April 2025

You may have seen the news about recent proposals to reduce funding for public media. While these attempts, if successful, will impact GBH, we remain steadfast in our mission. We will not stop working to produce programs that foster understanding and community. We will not stop reporting on the stories that matter to our readers, listeners, and viewers.

Do well by doing good. Sponsoring GBH is one way you can help protect your public media. And it makes good business sense. Keep reading to see why.

Looking ahead to a bright future,

Karlis Collins
Director of Marketing, LCS

Don’t Miss This

Public media gives you and your community access to essential educational, local, and cultural programming; trustworthy, in-depth news; and emergency and community-based services. GBH is one of the largest producers of PBS programming, including FRONTLINE, NOVA and MASTERPIECE, and makes it available to public media stations across the country.

When your business sponsors GBH, you are helping us fulfill our mission to enrich people’s lives through storytelling and sharing information. But sponsoring GBH makes business sense too.

The GBH Audience ♥ Corporate Sponsors

GBH listeners, viewers, and streamers:

• Feel more positive about companies that sponsor GBH
• Would consider buying a product or service from a company because they sponsor GBH
• Prefer to purchase from GBH sponsors over companies on commercial broadcast

GBH is committed to delivering stories that matter to our audience whenever and wherever they are. Put your brand in front of this loyal audience and join us in making a difference. Contact us today at  lcs@wgbh.org or reply to this email to get started.

TELL ME MORE

Download fact sheets for more info on the opportunities listed above
MEDIA KIT
GBH OVERVIEW

What’s going on out there?

Too much this month. Let’s take a break. 😉

What’s going on at GBH?

How federal funding in public media works

The public media system is a labyrinth. Edgar B. Herwick III, Host of GBH News’ Curiosity Desk and The Culture Show explains it all in this video:

Featured Sponsorship Opportunities

TELL ME MORE

Download fact sheets for more info on the opportunities listed above GBH NEWS ROOTED SCIENCE & NATURE CBR 99.5

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS

June 2025

GBH and the public media system are one step closer to being defunded. The House of Representatives has just passed a rescission bill at the White House’s request, which would strip away $1.1 billion in already approved federal funding for public media. This puts everything that GBH and public media stand for at risk.

The thought of losing public media – an important part of maintaining our democracy and a source of free, safe, educational programming to all families, regardless of income – is hard to reckon with. But our work continues, and I hope you’ll join us in this fight.

Read on to see how your brand can support public media and protect GBH by sponsoring:

• Local news the community trusts
• Heritage months throughout the year
• Exclusive discounts for GBH fans

Our team is taking a much-needed break in July and August.
Until September,

Karlis Collins
GBH, Local Corporate Sponsorship

Don’t Miss This

Put Your Brand Where Trust Lives

As local news outlets across the country face funding cuts and closures, public media remains a vital source of trusted journalism and community connection.

“I feel like GBH is honest and human and HUMANE reporting that has the facts and supports people with respect and compassion…I believe that compassion is not a weakness and that truth and compassion are essential to our lives and our world.”

– a GBH 89.7 listener

GBH is proud to be part of that mission, delivering:

• In-depth reporting that brings clarity to local and national issues
• Programs and events that reflect and celebrate all audiences
• Educational content that informs and inspires the next generation

And the quality speaks for itself: GBH News was recently honored with eight Regional Edward R. Murrow Awards, recognizing our excellence in local journalism across categories like breaking news, investigative reporting, and digital coverage.

When your company sponsors GBH, you’re not just supporting local journalism—you’re aligning your brand with one of the most trusted institutions in media. * That trust matters.
In a time when consumer trust is more valuable than ever, sponsoring GBH is both a civic contribution and a smart business decision. Bolster your sponsorship package with streaming, events, or newsletters.

Let’s talk about how your brand can make an impact.

Download fact sheets for more info on the opportunities listed above
GBH MEDIA KIT

What’s going on out there?

Looking for an edge as rising costs and increased customer scrutiny reshape buying behavior? Here’s a tip: consumers respond to brands that reflect local values, culture, and priorities**—and that’s exactly what public media does. GBH is rooted in New England and trusted by the communities we serve. That trust transfers to our sponsors.

A multiplatform GBH sponsorship will put your brand in front of this loyal audience across trusted platforms. And these days, trust is everything.

What’s going on at GBH?

GBH is proud to celebrate Pride Month with a rich collection of stories that honor the LGBTQ+ community—but our commitment to inclusion doesn’t stop in June. As a public media organization, we serve diverse communities all year long through programs and events that reflect the full spectrum of identities and experiences.

From Pride to Black History Month, AANHPI Heritage, Disability Pride, and more, your brand can align with this mission by sponsoring content that celebrates and uplifts every part of our community. 

Featured Sponsorship Opportunities

Download fact sheets for more info on the opportunities listed above

MASTERPIECE/DRAME

MEMBER DISCOUNT EMAIL

GBH 89.7 WEEKEND

Sponsor Spotlight

Furniture Consignment Gallery | For over 30 years Furniture Consignment Gallery has been powering the circular economy by connecting buyers and sellers of New England’s finest preowned furniture together.

“We have long been engaged listeners of GBH’s programming. Our sponsorship allows our company to connect with other listeners who value fine décor and also care deeply about the circular economy.” 

– Jay Frucci, Owner

Furniture Consignment Gallery sponsors GBH 89.7 radio and streaming, GBH.org, Newsletters

Sources

1. Trust survey
2.  Local Television Advertising Trends: What’s Changing in 2025?. National Media Spots, May 2025.

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS

May 2025

Public media is under threat—but GBH is here to stay.

While others debate, we’re focused on the future. We’re continuing to fulfill our mission with purpose and optimism.

And speaking of the future, we’ve just launched our redesigned
Local Corporate Sponsorship website—built to give you a deeper look at our platforms, audience, and opportunities. Check it out.

For a quick look at how your company can do well by doing good, keep reading to discover:

• How to elevate your brand image
• The latest trend in radio
• Ways to reach your customers this summer

Until next time,

Karlis Collins
Director of Marketing, LCS

Don’t Miss This

It matters where you promote your brand

Your company contributes to the quality of life in the communities you serve. That’s our mission, too. And when you sponsor GBH, something powerful happens: the public media halo effect.
This effect means the trust, quality, and goodwill our audience associates with GBH extends to your brand. That trust translates into real business outcomes like increased consideration and preference.

In a time when uncertainty shapes consumer behavior, trust and brand positivity are your competitive edge. Let’s talk about how a multi-platform GBH sponsorship can help you reach your audience wherever they are.

What’s going on out there?

Radio is resilient – and personal

In 2025, radio still accounts for 11–13% of media use across all age groups. Its strength? The personal connection it builds with listeners. (Boston Public Radio listeners often refer to the program as “Jim & Margery”) 😉

🚗 85% of GBH 89.7 listeners tune in while driving
🤝 78% trust GBH sponsors more than commercial radio advertisers*

When people are making tough buying decisions, that personal connection gives your brand an edge. Sponsor GBH and bask in the glow of public media. Contact us to learn how.

What’s going on at GBH?

Award-winning journalism and storytelling—made for sponsorship.

GBH was recently nominated for eight News & Documentary Emmy® Awards, including:

And MASTERPIECE’s Mr. Bates vs The Post Office won a Peabody Award, honoring the most powerful stories in broadcasting and streaming.

These are the kinds of programs your brand can be part of. Let’s connect about sponsorship opportunities.

Featured Sponsorship Opportunities

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS

A Season of Strategic Planning

September is the perfect time for a fresh start—and a strategic plan for the holidays. At GBH, we’re building exciting new opportunities for you to connect with engaged audiences across New England this fall and winter. From our beloved holiday programming to exclusive broadcast and digital opportunities, your brand can become part of the moments that matter most.

Inside this issue: 

• Holiday Programming: Connect with families and traditions.
• Market Insights: Navigate holiday spending trends.

• Podcast News: Align your brand with award-winning content.
• New Opportunities: Discover fresh ways to engage your audience.

Don’t Miss This

Connect with the Season’s Best Moments

The holidays are a time for tradition, and GBH provides the trusted, high-quality programming families rely on. Your brand can be featured across our multiplatform holiday specials on TV, radio, and digital channels, reaching an audience that is loyal and highly engaged.

What’s happening out there?

Navigating Holiday Retail Trends

Holiday retail sales are projected to grow about 3%, reaching up to $1.62 trillion, driven by strong e-commerce performance (up 7%–9%). But here’s the nuance: while total sales rise, individual consumers are tightening their budgets. PwC reports that average holiday spending per person will drop 5%, with Gen Z cutting back by 23%1.

What does this mean for your brand? Consumers are still spending, but they’re more selective. That’s where GBH audiences stand out: they prioritize quality and brand reputation over low prices, and they’re up to 66% more likely to have a net worth of $2M or more2. Aligning with GBH during the holidays positions your brand where it matters most—with discerning, high-value consumers.

What’s going on at GBH?

Align with Excellence

Aligning your brand with our award-winning content is a powerful way to enhance your own brand’s reputation and reach a passionate audience.

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New Opportunities to Reach Your Audience

Here are some of the latest opportunities to connect with the GBH community:

Align your brand with beloved shows in 2026 by sponsoring new seasons of fan favorites like High School Quiz Show and All Creatures Great and Small, or the highly anticipated premier of The Forsytes from MASTERPIECE.

Reach highly-localized audiences by sponsoring features like What’s Happening in Worcester and Sports with Esteban Bustillos during All Things Considered on GBH 89.7.

Connect with our community by sponsoring in-person events like Outspoken Saturdays and Jazz Nights at the GBH Studio at the Boston Public Library.

Let’s Make This Season Unforgettable

Ready to discuss how a GBH partnership can help you achieve your goals this holiday season?

Fill out our contact form to start the conversation.

Sponsor Spotlight

MIT Sloan Executive Education: MIT Sloan Executive Education offers non-degree programs for executives and business leaders. These courses allow you to deepen your knowledge and expertise in the topics that interest you and matter most to your organization.

““Change is the only constant. Forward-thinking executives recognize that embracing uncertainty is not just a necessity, but a strategic advantage. By anticipating disruption and leveraging cutting-edge innovations, you can steer your organization toward sustained growth and resilience. Investing in continuous learning and development is essential. You can count on our 90+ courses, Executive Certificates, and Custom Programs to help you secure your position at the forefront of industry advancements.”

– Dr. Peter Hirst, Senior Associate Dean, Executive Education, at the MIT Sloan School of Management

MIT Sloan Executive Education sponsors GBH radio, Streaming radio, Display ads, Audio preroll, and Podcasts

Sources

1. “Holiday Retail Sales Expected To Top $1.61 Trillion, Deloitte Reports”, Forbes.com, September 2025.
2. 2024 MRI-Simmons Fall Doublebase USA, A18+

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS

February 2025

It’s been an eventful February so far. Don’t forget to take a moment, be still, and just breathe. You’re still here and you can still do some good today.
In this issue:

• Is CSR just another business buzzword?
• Do consumers want businesses to take a stand?
• New podcasts from GBH

Until next month,

Karlis Collins
Director of Marketing, LCS

Don’t Miss This

“I feel like GBH is honest and human and HUMANE reporting that has the facts and supports people with respect and compassion…I believe that compassion is not a weakness and that truth and compassion are essential to our lives and our world.”

– a GBH 89.7 listener

CSR is more than a buzzword, and it’s not inherently controversial. It is a fundamental aspect of how companies operate and engage with their communities. When implemented with genuine intent and transparency, CSR initiatives can lead to significant positive impacts on both the community and the business.

GBH has an unwavering commitment to having a positive impact in Greater Boston and across the country:

• Our reporting is locally focused, independent, trustworthy, and professional.
• The programs we produce (including NOVA, ANTIQUES ROADSHOW and MASTERPIECE) are distributed to public media stations all over America.
• GBH events invite the public into our space for joyful encounters, thought provoking discussion, and compelling storytelling.

Your company is invited to join us in this uplifting work through sponsorship. In addition to brand and message exposure across GBH platforms, your business will experience the public media halo effect: when the trust audiences put in GBH transfers to our sponsors.

Sponsoring GBH is not just a marketing strategy—it’s a testament to your dedication to making a positive impact on the community. Contact us to learn how you can promote your business and contribute to the greater good with a GBH sponsorship.

Download fact sheets for more info on the opportunities listed above
MEDIA KIT

What’s going on out there?

If you’re asking yourself, “Is it safe to make my company’s [fill in the blank] policy public? We’re committed internally, but how will our customers react?,” your hesitation is valid. The recent cultural and political shifts have forced companies into a tricky situation. Take heart: consumers do care about your mission and commitment to doing good.

The question, then, is not “should my company weigh in?” but rather “how can my company weigh in and maintain our customers’ trust?”

That’s where GBH—as trusted and valued community asset—can be a formidable partner. Get to know GBH as a whole (*gasp* beyond just sponsorship) by downloading the fact sheet below. If it piques your interest, contact us to learn how we can partner together for greater positive community impact.

TELL ME MORE

Download fact sheets for more info on the opportunities listed above
GBH OVERVIEW

What’s going on at GBH?

GBH News expands podcast roster

TELL ME MORE

Download fact sheets for more info on the opportunities listed above

PODCASTS

But Wait, There’s More

“The environment is where we all meet; where we all have a mutual interest; it is the one thing all of us share.” -Lady Bird Johnson. April marks Earth Month 2025. GBH will engage with the community, partners, and audiences through programming and events that inspire wonder (nature is amazing) and reveal practical ways that everyone can be involved in protecting the environment we share. Sponsor benefits: TV, radio, digital and event sponsorships are available. Contact us for details.

CRB Classical 99.5 is a refuge from the news and long, loud commercial breaks, making it a refuge for corporate sponsors, too. Reach your customers when they are in a happy state of mind by sponsoring a CRB Feature, intermittent breaks where beloved hosts share interesting trivia and ideas for enjoying the local arts scene. Sponsor benefits: :15/:30 audio spot adjacent to feature.

For more information about these sponsorship opportunities contact your sales rep, or reply to this email.

TELL ME MORE

Download fact sheets for more info on the opportunities listed above

CBR classical 99.5

Sponsor Spotlight

Brown University’s Pre-College Programs: Offering pre-college programs for high school students at Brown University.

“Brown University’s Pre-College Program is proud to sponsor GBH. In addition to the opportunity to reach intellectually curious students and their families, we are also supporting an organization that is committed to informing the public with trustworthy journalism.” 

– Adrienne Marcus, Dean, Division of Pre-College and Undergraduate Programs

Brown Pre-College Programs sponsors GBH 89.7

Sources

2024 Edelman Trust Barometer Special Report: Brands and Politics

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS