HOLIDAY RETAIL 2026

Quarterly Highlight – Holiday Retail 2026

Retail

The countdown to holiday shopping has already begun. Consumers are already building wish lists, researching gifts, and planning where they’ll spend. Put your brand in front of an affluent, highly engaged GBH audience before the holiday rush begins.

Reach New England’s Most Valuable Holiday Shoppers

The GBH Advantage – How our audience outpaces the Boston market average:

  • 103% more likely to shop at club stores (such as Costco or BJs)
    – Stocking up for gatherings, gifting, and holiday celebrations.

  • 79% more likely to have purchased gourmet food or gift baskets online in the past six months
    – Choosing gourmet gifts for every occasion.

  • 63% more likely to have a NetWorth of $2M+ or more
    – Shoppers who have the means to say “yes.”

  • 53% more likely to spend between $100 and $499 on athletic shoes
    – From wish lists to self-gifting, they’re spending on quality.

Source: GBH Consumer Behavior: Scarborough Doublebase, 2026 R1 + 2025 R1, Boston, A18+

Public Media: A Smart Alternative to Commercial Broadcast

Sponsoring GBH places your brand message alongside trusted, brand-safe programming, reaching a focused and receptive audience throughout the holiday shopping season.

Clutter-Free Environment

Stand out during the busiest advertising season of the year. GBH TV, radio, and streaming have less promotional time, so your message gets noticed. And GBH does not air political ads.

The Public Media Trust Halo Effect

GBH’s trusted environment elevates brand perception, which helps retailers build confidence and credibility with consumers.

Multiplatform Reach

Reach shoppers wherever they are, across audio, video, digital, podcasts, and events – all in one partnership.

GBH Programming Drives Action

Your brand will appear alongside inspiring programs that inform purchasing decisions, spark gift ideas, and connect with consumers who prioritize quality, value, and lifelong learning.

Inspiring Thoughtful Purchases

Our programming reaches consumers who value quality over impulse and are ready to invest in gifts, home essentials, technology, and lifestyle purchases throughout the holiday season.

Reaching Consumers with Spending Power

From local favorites to nationally recognized brands, GBH helps connect your business with shoppers who have both the financial means and the intent to make significant seasonal purchases

Are you ready to get in front of your
New England customers?

Tell us your business goals and a member of our team will reach out to you
to discuss our multi-platform sponsorship packages.

Email: lcs@wgbh.org

Phone: (617) 300 3730

  • With us you get:
  • Trusted Institution
  • Engaged audience
  • Multiplatform reach

Please note that this form is for corporate sponsorship of GBH.
For all other inquiries, please contact Audience and Member Services
at (617) 300 3300.

Source