February 2025
It’s been an eventful February so far. Don’t forget to take a moment, be still, and just breathe. You’re still here and you can still do some good today.
In this issue:
- Is CSR just another business buzzword?
- Do consumers want businesses to take a stand?
- New podcasts from GBH
Until next month,
Karlis Collins
Director of Marketing, LCS
Don’t Miss This
“I feel like GBH is honest and human and HUMANE reporting that has the facts and supports people with respect and compassion…I believe that compassion is not a weakness and that truth and compassion are essential to our lives and our world.”
– a GBH 89.7 listener
CSR is more than a buzzword, and it’s not inherently controversial. It is a fundamental aspect of how companies operate and engage with their communities. When implemented with genuine intent and transparency, CSR initiatives can lead to significant positive impacts on both the community and the business.
GBH has an unwavering commitment to having a positive impact in Greater Boston and across the country:
- Our reporting is locally focused, independent, trustworthy, and professional.
- The programs we produce (including NOVA, ANTIQUES ROADSHOW and MASTERPIECE) are distributed to public media stations all over America.
- GBH events invite the public into our space for joyful encounters, thought provoking discussion, and compelling storytelling.
Your company is invited to join us in this uplifting work through sponsorship. In addition to brand and message exposure across GBH platforms, your business will experience the public media halo effect: when the trust audiences put in GBH transfers to our sponsors.
Sponsoring GBH is not just a marketing strategy—it’s a testament to your dedication to making a positive impact on the community. Contact us to learn how you can promote your business and contribute to the greater good with a GBH sponsorship.
Download fact sheets for more info on the opportunities listed above MEDIA KIT
What’s going on out there?
If you’re asking yourself, “Is it safe to make my company’s [fill in the blank] policy public? We’re committed internally, but how will our customers react?,” your hesitation is valid. The recent cultural and political shifts have forced companies into a tricky situation. Take heart: consumers do care about your mission and commitment to doing good.
The question, then, is not “should my company weigh in?” but rather “how can my company weigh in and maintain our customers’ trust?”
That’s where GBH—as trusted and valued community asset—can be a formidable partner. Get to know GBH as a whole (*gasp* beyond just sponsorship) by downloading the fact sheet below. If it piques your interest, contact us to learn how we can partner together for greater positive community impact.
Download fact sheets for more info on the opportunities listed above GBH OVERVIEW
What’s going on at GBH?
GBH News expands podcast roster
Award winning podcast host Ian Coss has officially joined GBH and is the host of Scratch & Win, the fascinating story of how the lottery evolved from mob boss activity to a government-run enterprise. What listeners are saying: “So fun to listen to, plus sociology, true crime with a touch of computer science and math–something for everyone.”
Longtime GBH employee and All Things Considered host, Arun Rath brings The Joy Beat: intimate conversations with local heroes championing change. In a world dominated by doom scrolling and negativity, Joy Beat offers something different: proof that hope isn’t just alive–it’s actively changing our world, one act of courage at a time.
Download fact sheets for more info on the opportunities listed above PODCASTS
But Wait, There’s More
“The environment is where we all meet; where we all have a mutual interest; it is the one thing all of us share.” -Lady Bird Johnson. April marks Earth Month 2025. GBH will engage with the community, partners, and audiences through programming and events that inspire wonder (nature is amazing) and reveal practical ways that everyone can be involved in protecting the environment we share. Sponsor benefits: TV, radio, digital and event sponsorships are available. Contact us for details.
CRB Classical 99.5 is a refuge from the news and long, loud commercial breaks, making it a refuge for corporate sponsors, too. Reach your customers when they are in a happy state of mind by sponsoring a CRB Feature, intermittent breaks where beloved hosts share interesting trivia and ideas for enjoying the local arts scene. Sponsor benefits: :15/:30 audio spot adjacent to feature.
For more information about these sponsorship opportunities contact your sales rep, or reply to this email.
Download fact sheets for more info on the opportunities listed above CBR classical 99.5
Sponsor Spotlight
Brown University’s Pre-College Programs: Offering pre-college programs for high school students at Brown University.
“Brown University’s Pre-College Program is proud to sponsor GBH. In addition to the opportunity to reach intellectually curious students and their families, we are also supporting an organization that is committed to informing the public with trustworthy journalism.”
– Adrienne Marcus, Dean, Division of Pre-College and Undergraduate Programs
Brown Pre-College Programs sponsors GBH 89.7
Sources
2024 Edelman Trust Barometer Special Report: Brands and Politics
Why is this newsletter called the Halo?
Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.
GBH offers sponsorship packages that can include audio, video, digital and events.
GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI
GBH TV: GBH 2 | GBH 44 | PBS KIDS
