Connecting Your Brand With Our Community

Hi there,

That “Good Will Dunkin’” Super Bowl ad made me laugh — but those AI-youngened celebrities? Creepy. AI is in that weird space right now: it’s here, but it’s not quite there yet. You can still feel when something isn’t quite human.

And honestly, that’s why real stories matter more than ever. People connect with people. GBH has known that for 75 years, and it’s exactly why brands that sponsor GBH earn something priceless: trust. Today, trust is becoming the deciding factor in whether people pay attention, engage, or buy.

See what’s happening out there and how GBH can help you stay ahead.

Karlis Collins, Director of Marketing

Trust is a hot commodity – see how GBH can help your brand earn it.

What’s happening out there?

Trust Is Becoming the Core Currency of Marketing

Trust is becoming the core currency of marketing

Customers are becoming more selective about the brands they give their time and money to. Trust is now the deciding factor. NIQ’s latest 2026 Consumer Outlook finds that 95% of consumers say trust is critical when choosing a brand, making it one of the strongest drivers of purchase behavior globally.*

Attest’s 2026 U.S. Consumer Trends Report reinforces this shift: in a year of cautious spending and declining loyalty, trust determines whether people spend with a brand at all.**

From the brand side, Kantar’s 2026 Marketing Trends report finds that companies that “show up consistently” and communicate with clarity and credibility are the ones that continue to grow.***

For New England marketers, the takeaway is simple: when trust drives consumer choice, your message resonates more deeply in environments where trust is already earned.

What’s happening at GBH?

GBH highlights

Curious how your business can get involved with these initiatives, programs, and events?

Don’t Miss This

GBH: More Than Radio and TV

GBH across platforms

If you still think GBH is just radio and TV, think again. People consume media all day across countless platforms, and that fragmentation makes it harder than ever for marketers to reliably reach target audiences. That’s why, over the last several years, we’ve been innovating and testing new ways to put your message in front of our loyal audience.

Our latest digital offerings make it easy for you to reach your target consumers when they’re ready to hear your message:

Sponsored Content

Sponsored Content

  • Custom co-branded content created in collaboration with GBH Digital Studios
  • Powered by GBH’s 75 years of authentic storytelling

Member Discount Email

Member Discount Email

  • 100% SOV email
  • Extend an exclusive offer to GBH members (donors)

Non-skippable Pre-roll in PBS App

Non-skippable Pre-roll in PBS App

The media landscape is fragmented. GBH is trusted on all platforms. That trust is your secret weapon. Get started today.

G.M. Roth Design Remodeling kitchen

G.M. Roth Design Remodeling—award-winning design-build firm delivering custom renovations with integrity and craftsmanship since 1986.

A word from our Sponsor:

“We believe strong communities are built through education, culture, and trusted information. Supporting GBH connects our brand with thoughtful homeowners who value quality and craftsmanship.”

– Dean Rascoe | Director of Sales and Marketing

G.M. Roth Design Remodeling sponsors GBH radio and digital

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS