What New England Businesses Said Matters Most

Hi there,

It’s a brand new day. GBH, and the public media system, are no longer supported by federal funds. It’s a difficult reality, but it’s also an opportunity. GBH is on the fast track to transforming into a 21st century digital powerhouse, broadening our impact, reaching more people than ever, and emerging stronger, proudly independent, and more capable of meeting the needs of the public we serve.

Your company is part of the public we serve. We’re dedicated to bringing you the most relevant insights on connecting with New England’s most influential audience. To serve you better, we’re using this time of transformation to refine how we share information.
First, let’s start with what you want.

Please take a moment to tell us what matters most to you and your business? (Choose one.)

Your input will be invaluable to our team as we look ahead to the future of The Halo

Karlis Collins, Director of Marketing

What’s happening out there?

Holiday Shopping Down in Boston and Nationwide 🛒

Holiday shopping in Boston

Economic uncertainty could put a damper on the holidays. Deloitte’s Holiday Retail Survey shows that holiday spending will be down 10% nationwide, and the Boston Business Journal (requires subscription) reports a 3% decline in Greater Boston. Customers will be on the hunt for deals while brand loyalty wanes.

What would a consumer trend report in 2025 be without mentioning AI? More and more shoppers, particularly younger ones, are using AI to look for lower prices, create shopping lists, and aggregate consumer reviews.

What do you need to do to make your brand shine this season?

“For small businesses, creating an emotional connection with customers and being involved in their local communities will be important in addition to keeping prices as low as possible.” Says Anthony Jardim, principal at Deloitte Consulting. The report also suggests that retailers should try to offer value beyond price tag. For example, how can you make holiday shopping less stressful? Or can you surprise and delight your customers, so they feel they are getting more than they pay for?

For another way to stand out, may we suggest a partnership with your local public media station? GBH is the most trusted media outlet in Greater Boston.* That trust carries over to our sponsors, leading to business outcomes. Find out more by downloading the findings from
our TV and radio audience survey.

What’s happening at GBH?

GBH FRONTLINE — Love it? Fund it.

Don’t Miss This

New Dramas Coming in 2026

MASTERPIECE on GBH

Long walks on a summer day are nice. Curling up on the couch with a warm drink and a furry friend or blanket is a luxury. As New England enters cozy season, local TV viewers turn to GBH for high quality programs that make staying in more fun than going out.

GBH’s discerning and loyal viewers will turn into GBH 2 for the quality and escape that only public media can offer. Your brand can be seamlessly aligned with the joy and anticipation our audience feels for the early 2026 return of MASTERPIECE:

  • The heartwarming comfort of All Creatures Great & Small
  • The sharp witted excitement of Miss Scarlet
  • The grand adventure and prestige of the brand new series Count of Monte Cristo and the highly anticipated The Forsytes
When you support GBH through corporate sponsorship, you’ll:

  • Reach a loyal audience: The GBH audience is made up of decision makers and tastemakers who prioritize quality and brand reputation over low prices.
  • Improve brand perception: GBH viewers see our sponsors as good corporate citizens who make their favorite dramas and mysteries possible.**
  • Connect wherever they are: Expand your messaging beyond broadcast and reach your customers on digital channels, from livestream pre-roll to newsletters.

As reported above, emotional connection and community involvement will be the key to making your company stand out amongst the holiday advertising clutter.

M. Steinert & Sons storefront

M. Steinert & Sons has been helping generations of New Englanders achieve the sense of fulfillment and joy that’s possible from owning a piano. New England’s authorized dealer of Steinway & Sons pianos since 1860.

A word from our Sponsor:

“M. Steinert & Sons has been a sponsor of GBH and CRB for 30 or more years. The audience aligns with our customers and the support for arts, music, and education are critical to our company and our region’s success.”

M. Steinert & Sons sponsors GBH Radio, CRB Radio, Online, Newsletters

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS