June 2025

GBH and the public media system are one step closer to being defunded. The House of Representatives has just passed a rescission bill at the White House’s request, which would strip away $1.1 billion in already approved federal funding for public media. This puts everything that GBH and public media stand for at risk.

The thought of losing public media – an important part of maintaining our democracy and a source of free, safe, educational programming to all families, regardless of income – is hard to reckon with. But our work continues, and I hope you’ll join us in this fight.

Read on to see how your brand can support public media and protect GBH by sponsoring:

Our team is taking a much-needed break in July and August.
Until September,

Karlis Collins
GBH, Local Corporate Sponsorship

Don’t Miss This

Put Your Brand Where Trust Lives

As local news outlets across the country face funding cuts and closures, public media remains a vital source of trusted journalism and community connection.

“I feel like GBH is honest and human and HUMANE reporting that has the facts and supports people with respect and compassion…I believe that compassion is not a weakness and that truth and compassion are essential to our lives and our world.”

– a GBH 89.7 listener

GBH is proud to be part of that mission, delivering:

  • In-depth reporting that brings clarity to local and national issues
  • Programs and events that reflect and celebrate all audiences
  • Educational content that informs and inspires the next generation

And the quality speaks for itself: GBH News was recently honored with eight Regional Edward R. Murrow Awards, recognizing our excellence in local journalism across categories like breaking news, investigative reporting, and digital coverage.

When your company sponsors GBH, you’re not just supporting local journalism—you’re aligning your brand with one of the most trusted institutions in media. * That trust matters.
In a time when consumer trust is more valuable than ever, sponsoring GBH is both a civic contribution and a smart business decision. Bolster your sponsorship package with streaming, events, or newsletters.

Let’s talk about how your brand can make an impact.

Download fact sheets for more info on the opportunities listed above
GBH MEDIA KIT

What’s going on out there?

Looking for an edge as rising costs and increased customer scrutiny reshape buying behavior? Here’s a tip: consumers respond to brands that reflect local values, culture, and priorities**—and that’s exactly what public media does. GBH is rooted in New England and trusted by the communities we serve. That trust transfers to our sponsors.

A multiplatform GBH sponsorship will put your brand in front of this loyal audience across trusted platforms. And these days, trust is everything.

What’s going on at GBH?

GBH is proud to celebrate Pride Month with a rich collection of stories that honor the LGBTQ+ community—but our commitment to inclusion doesn’t stop in June. As a public media organization, we serve diverse communities all year long through programs and events that reflect the full spectrum of identities and experiences.

From Pride to Black History Month, AANHPI Heritage, Disability Pride, and more, your brand can align with this mission by sponsoring content that celebrates and uplifts every part of our community. 

Reach big spenders with summer TV

GBH 2 and 44 are sizzling with new seasons of MASTERPIECE favorites Marlow Murder Club and Unforgotten.

Get 100% SOV in email

Reach GBH’s most loyal audience with a GBH Member Discount Email, exclusive offers from your brand delivered directly to your customer’s inbox.

Give your brand summer vibes by sponsoring the best in pop culture, cooking, travel and humor programming from NPR, including Wait Wait…Don’t Tell Me and This Old House Radio Hour.

Download fact sheets for more info on the opportunities listed above

MASTERPIECE/DRAME

MEMBER DISCOUNT EMAIL

GBH 89.7 WEEKEND

Furniture Consignment Gallery | For over 30 years Furniture Consignment Gallery has been powering the circular economy by connecting buyers and sellers of New England’s finest preowned furniture together.

“We have long been engaged listeners of GBH’s programming. Our sponsorship allows our company to connect with other listeners who value fine décor and also care deeply about the circular economy.” 

– Jay Frucci, Owner

Furniture Consignment Gallery sponsors GBH 89.7 radio and streaming, GBH.org, Newsletters

Sources
  1. Trust survey
  2.  Local Television Advertising Trends: What’s Changing in 2025?. National Media Spots, May 2025.

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS