May 2025

Public media is under threat—but GBH is here to stay.

While others debate, we’re focused on the future. We’re continuing to fulfill our mission with purpose and optimism.

And speaking of the future, we’ve just launched our redesigned
Local Corporate Sponsorship website—built to give you a deeper look at our platforms, audience, and opportunities. Check it out.

For a quick look at how your company can do well by doing good, keep reading to discover:

Until next time,

Karlis Collins
Director of Marketing, LCS

Don’t Miss This

It matters where you promote your brand

Analytics

Your company contributes to the quality of life in the communities you serve. That’s our mission, too. And when you sponsor GBH, something powerful happens: the public media halo effect.
This effect means the trust, quality, and goodwill our audience associates with GBH extends to your brand. That trust translates into real business outcomes like increased consideration and preference.

In a time when uncertainty shapes consumer behavior, trust and brand positivity are your competitive edge. Let’s talk about how a multi-platform GBH sponsorship can help you reach your audience wherever they are.

What’s going on out there?

Radio is resilient – and personal

In 2025, radio still accounts for 11–13% of media use across all age groups. Its strength? The personal connection it builds with listeners. (Boston Public Radio listeners often refer to the program as “Jim & Margery”) 😉

🚗 85% of GBH 89.7 listeners tune in while driving
🤝 78% trust GBH sponsors more than commercial radio advertisers*

When people are making tough buying decisions, that personal connection gives your brand an edge. Sponsor GBH and bask in the glow of public media. Contact us to learn how.

What’s going on at GBH?

Award-winning journalism and storytelling—made for sponsorship.

GBH was recently nominated for eight News & Documentary Emmy® Awards, including:

GBH news card

Outstanding News Discussion & Analysis

– Deadlock: An Election Story

Walking with dinosaurs card

Outstanding Politics & Government Documentary

– AMERICAN EXPERIENCE: The Riot Report

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Outstanding Science and Technology Documentary

– NOVA: The Hunt for the Oldest DNA

And MASTERPIECE’s Mr. Bates vs The Post Office won a Peabody Award, honoring the most powerful stories in broadcasting and streaming.

These are the kinds of programs your brand can be part of. Let’s connect about sponsorship opportunities.

Direct hit

Reach high-value homeowners

This Old House Radio Hour and The Garden Lady on GBH 89.7 reach home enthusiasts. Over half of our listeners are more likely to consider a home improvement company that sponsors GBH.*

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Support the local arts scene

Sponsor Tanglewood on CRB Classical 99.5 starting in June.

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Honor Disability Pride Month (July)

Align your brand with American Experience: Change Not Charity and other powerful programming on GBH 2.

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization.

GBH offers sponsorship packages that can include audio, video, digital and events.

GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI

GBH TV: GBH 2 | GBH 44 | PBS KIDS