Holiday sponsorship inventory is moving fast—it’s time to sleigh this season! We’ve pulled together the strategic insights and the bright opportunities you need to make your marketing list and check it twice. Let’s make sure you secure your spot!

Introduction

Congress told us to go fund ourselves—and with your help, we can. GBH is in its post-federal funding era, and sponsorship plays a critical role in sustaining trusted public media. When you sponsor GBH, you put your brand in front of an engaged audience AND help protect independent journalism and ensure universal public access to trusted programs and educational content.

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Spreading Cheer Across Every Platform

Hot cocoa, twinkling lights, holiday traditions—your brand can be part of the moments that matter most! GBH’s audience is loyal, engaged, and highly discerning. While others are busy wrapping up last-minute logistics, you can align with a trusted brand that our community genuinely loves.

Why GBH shines bright this season:

Spread the cheer on radio, TV, digital, and events.

Download Our Holiday Guide

GBH HOLIDAY PROGRAMS

What’s happening out there?

Getting on the Nice List

Consumers aren’t just chasing deals—they’re looking for brands that feel authentic and trustworthy. PwC reports that shoppers want value and meaning, and brands that deliver emotional connection win loyalty.*** This is where GBH excels! Aligning with us helps your brand stand out from the frosty commercial clutter and reminds audiences that you’re a brand they can trust during the season of goodwill.

What’s happening at GBH?

Love It? Fund It—And Be Loved for It

GBH’s new campaign, “Love it? Fund it.” reflects a simple truth: without federal funding, we rely on community support to keep trusted public media strong. When you sponsor GBH, you’re part of that effort and our audience notices. Over 80% of GBH listeners and viewers feel more positive about companies that sponsor GBH compared to those that advertise on commercial broadcast.** Sponsorship isn’t just marketing—it’s a partnership that earns goodwill and strengthens your brand during the season of giving.

More Sponsorship Opportunities

Here are some of the latest opportunities to connect with the GBH community: Invest in a Blockbuster: Be an early partner for the newest season of The Big Dig, GBH News’ investigative podcast series, coming January 2026. This podcast is destined to be a holiday hit. Get in now while the show is still in development. Previous seasons earned critical acclaim, including TIME’s “100 Best Podcasts of All Time” and Vulture’s “The Best Podcasts of 2025 (So Far)”. Engage with the Community Live: Say goodbye to clutter by sponsoring a GBH event. Upcoming opportunities include the holiday concert Illuminate Bach, Jazz Nights at the Boston Public Library, and NOVA Trivia Nights. It’s a fantastic way to sparkle and connect with engaged, local audiences. On-Demand, Unskippable Attention: Want viewers’ full attention? When audiences use the PBS App to binge-watch favorites like MASTERPIECE (and trust us, they do binge), your message runs as one of only two unskippable ads before the program starts. Your ad is guaranteed to be seen—no one can be a Grinch and skip that! Ready to secure your holiday sponsorship? Don’t ho-ho-hold off—reply to this email or fill out our contact form → to start the conversation today!

Sponsor Spotlight

MBTA Commuter Rail: Offering public rail transit to the Greater Boston area. ““We’re proud to support GBH because, like the Commuter Rail, it helps people discover more about the region and the world around them.” – Lizzie Doherty, Interim VP of Passenger Experience, Marketing & Revenue, Keolis Commuter Services MBTA Commuter Rail sponsors Television, and  Radio

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Sources

*GBH Brand Tracking Survey”, City Square Associates, Feb.2025, in the Boston DMA; ** 2025 LCS TV and Radio Surveys; *** PwC Holiday Outlook 2025, PwC US. Retrieved from pwc.com

Why is this newsletter called the Halo?

Our audience trusts us and, in turn, our sponsors. That’s the halo effect and it’s unique to public media. Sponsor GBH to align your brand with the nation’s flagship public media organization. GBH offers sponsorship packages that can include audio, video, digital and events. GBH Radio: GBH 89.7 | CRB Classical 99.5 | CAI
 GBH TV: GBH 2 | GBH 44 | PBS KIDS